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AAPL/10-K FY24

Executive Summary

AI Generated

Apple's fiscal 2024 performance reflects resilience in Services growth (+9% YoY) offsetting a slight contraction in Hardware revenue. The company emphasizes a strategic pivot towards "Generative AI" integration across its ecosystem.

Revenue
$383.3B
-2.8% YoY
Services %
22.2%
+120bps

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